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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Discussion 6_Introduction to Public Relations

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Q Professional communicators must be adept at crafting messages for a variety of communication platforms. Specifically, professional communicators must be skilled at drafting news and persuasive copy for all forms of print and electronic communication. What specific skills must a professional communicator have in order to be successful at the writing process? Provide details and examples for your response.

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Professional communication requires better comprehension and more attention than regular communication and since there are more responsibilities, it is imperative that a person looking forward to professional communication should be on the right side of the track. Not only does the content need to be appropriate and impactful, but also should ensure that it uses the right kind of tone, has a well-crafted message, and does not border on the inappropriate message or hurtful sentiments.